Privacy Policy

At Fireflow Studios, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you use our website, mobile app, booking platform or studio services.

1. Who We Are

Fireflow Studios is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how we process your data, please contact us at:

Email: info@fireflowstudios.co.uk
Website: www.fireflowstudios.co.uk

2. Information We Collect

We may collect the following information:

• Name
• Date of birth
• Address
• Email address
• Telephone number
• Emergency contact details
• Membership and payment information
• Booking and attendance history
• Health information you choose to provide (including PAR-Q responses, injuries, pregnancy or medical conditions relevant to your participation)
• Communications with Fireflow Studios
• CCTV footage where applicable
• Photographs or videos where you have given your consent

3. How We Use Your Information

We use your information to:

• Manage your membership and account
• Process bookings and payments
• Communicate with you about classes, memberships and studio updates
• Ensure your health and safety while attending classes
• Respond to enquiries and customer service requests
• Improve our services
• Comply with our legal obligations
• Protect the safety and security of our members and premises

Where you have given consent, we may also use your information to:

• Send marketing communications
• Use photographs or videos for promotional purposes

You can withdraw your consent at any time.

4. Legal Basis for Processing

We process your personal data because it is necessary to:

• Perform our contract with you as a member.
• Comply with legal obligations.
• Protect your vital interests in the event of a medical emergency.
• Pursue our legitimate interests in operating Fireflow Studios safely and efficiently.

Where required by law, we will ask for your consent before processing certain information, such as marketing communications or promotional photography.

5. Health Information

Any health information you provide is collected solely to help us provide a safe exercise environment.

We will only use this information where necessary and will treat it as confidential.

Please keep us informed of any changes to your health that may affect your participation.

6. Payments

Payments are processed securely through our approved payment providers.

Fireflow Studios does not store your full payment card details.

7. CCTV

CCTV operates at the studio entrance and within the Reformer Studio for the purposes of safety, security and crime prevention.

CCTV is not used in changing rooms, toilets or shower facilities.

Recordings are retained only for as long as reasonably necessary unless required for legal or security purposes.

8. Marketing Communications

You may choose to receive news, offers and studio updates from Fireflow Studios.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

9. Photography & Video

From time to time, Fireflow Studios may take photographs or videos for marketing and promotional purposes.

We will only use identifiable images where you have provided your consent.

You may withdraw your consent at any time.

10. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted service providers where necessary to operate our business, including:

• Booking and membership software providers
• Payment providers
• Email and marketing platforms
• Professional advisers where legally required

All third parties are required to protect your information.

11. How Long We Keep Your Information

We retain personal information only for as long as necessary to provide our services, comply with legal obligations or resolve disputes.

Health information will only be retained for as long as reasonably necessary.

12. Your Rights

Under UK data protection law, you have the right to:

• Access your personal information.
• Request correction of inaccurate information.
• Request deletion of your information where appropriate.
• Restrict or object to certain processing.
• Request a copy of your personal data.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO).

13. Cookies

Our website may use cookies to improve your browsing experience and help us understand how visitors use our website.

You can manage cookie preferences through your browser settings.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Fireflow Studios

Email: info@fireflowstudios.co.uk

Website: www.fireflowstudios.co.uk

Last Updated: 1st July 2026